The core of your brand’s visual identity is how you want to be viewed by your audience. During our phone consultation I will ask questions to get a feel for how you want your brand to look. I like to start with a mood board that is based on what my client has described. This is a good reference to look back on to see if an item will fit with your brand. Here is a visual identity guide that I created for Star-Crossed Bonded Jewelry in Napa, CA.

Based on the style of your brand I curate fonts that will work with you logo and your brand’s visual identity as a whole. Using consistent typography will help your audience quickly identify you.

Your color choices set the tone for your brand, and reflect the atmosphere you want to create. Is your brand bold, upbeat, with vibrant pops of color, or is your brand luxurious, and sophisticated and leaning more towards a muted color palette? The visual identity guide is a tool you can use to send to your web developer, and marketing team to ensure that your look is consistent across all your platforms.

Our brand identity guides give you everything you need to get started. We offer three tiers of services to suite your needs. We also offer social media graphics, merchandise design, and product mockups as services in some of our brand identity packages.

I would love to hear the vision you have for your brand! Let’s connect and discuss which brand identity package is right for your business needs.